Terms and Conditions

1. Agreement and Acceptance

These Terms and Conditions govern all services provided by Taktic Marketing Pty Ltd. By engaging our services, you acknowledge that you have read, understood, and agree to be bound by these terms. These terms apply to each service engagement and supersede any previous agreements.

2. Pricing and Payment Structure

2.1 Standard Rates

Agency Hourly Rate: AUD $75.00 per hour (excluding GST).
Minimum Billing: 1 hour minimum charge.
Billing Increments: 30-minute increments after the first hour

2.2 Quote Validity

All pricing proposals are valid for 30 days from the date of issue unless otherwise specified in writing.

2.3 Payment Terms

Payment Method: Credit card or automatic direct debit only
Invoice Terms: Payment due within 14 days of invoice date
GST: All fees exclude GST unless otherwise stated. GST will be added where applicable.

3. Services Offered

Taktic Marketing provides the following services:

- Search Engine Optimisation (SEO)

- Customer Relationship Management (CRM) Software Subscription

- Conversion Rate Optimisation (CRO)

- Pay-Per-Click Advertising (Google Ads and Meta)

- Social Media Management (SMM)

- Website Development (Wordpress and CRM powered)

- Genesis WordPress Management Subscription

Service Availability:

All services are provided during business hours (8:30 AM - 5:30 PM AWST, Monday to Friday, excluding public holidays and Christmas/New Year closure periods).

4. Client Responsibilities

4.1 Business Information Updates

All changes to business information must be submitted in writing via email and 30 days' notice required for implementation across active services. Taktic Marketing will only update client-controlled assets. Historical content and external assets (backlinks, directories) remain unchanged. Changes during active campaigns may impact service effectiveness.

4.2 Content and Asset Requirements

Clients must provide materials in the following formats:

Content Type and Required Format:

a. Text/Copy - Microsoft Word, Google Docs, or Rich Text Format
b. Tables - Microsoft Excel or Google Sheets
c. Images - High resolution JPEG or PNG
d. Logos - Vector format (EPS preferred)
e. Diagrams/Maps - Vector format (EPS) or high-resolution JPEG

Note:

JPEG logos require conversion to vector format at additional cost.

5. Variations and Additional Costs

5.1 Variation Process

Changes to agreed scope constitute a "Variation". Work may be suspended pending cost review. Written "Variation" Notice required for approval. Additional costs charged at current Agency Hourly Rates

5.2 Examples of Variations

Additional requirements not discussed during onboarding:
Commercial fonts, photography, audio, or video costs. Extended service management time. Delays requiring rescheduling or overtime. Extra development work.

5.3 Urgent Changes

In cases where deadline constraints prevent prior approval, Taktic Marketing may proceed with necessary work and invoice separately.

6. Third-Party Assets

Unless specified in the pricing structure, fees exclude:

- Stock images and photography

- Commercial fonts

- Audio and video content

- Licensed software

Taktic Marketing can purchase these on your behalf. Ownership transfers upon full payment. Clients are responsible for maintaining licenses post-completion.

7. Approval Process

Client approval required for specified deliverables.

Deemed Approval: Items are considered approved if no response is received within 5 business days.

Production schedules may be adjusted due to approval delays

8. Search Engine Optimisation (SEO)

8.1 Service Inclusions

Google Analytics and Search Console setup

Keyword research and analysis

On-page optimisation

Technical SEO improvements

Link building strategies

Monthly performance reports

8.2 Service Exclusions

Advanced conversion tracking requiring development

Broken link cleanup and maintenance

Landing page or website development

Website maintenance and security updates

Mid-campaign strategy changes

8.3 Contract Terms

Minimum Term: 6 months

Payment: Monthly in advance or full 6-month term

Auto-renewal: Monthly billing after initial term

Cancellation: 30 days written notice to [email protected]

Refunds: All fees are non-refundable

8.4 Keyword Strategy

All keywords subject to Taktic Marketing validation.
Final keyword selection decisions rest with Taktic Marketing.
No changes permitted to approved keyword lists during service period

8.5 Performance Warranty

Top Position Warranty:

Applies if no validated keyword achieves top 10 local search position within 6 months.

Warranty claim must be submitted within 7 days of 6-month period ending.
Excludes keywords not validated by Taktic Marketing.
Excludes impacts from algorithm changes, technical issues, or client modifications.

9. Conversion Rate Optimisation (CRO)

9.1 Service Description

Comprehensive conversion audits

User behaviour analysis

A/B and multivariate testing

User recording analysis

Form and landing page optimisation

Monthly performance reporting

9.2 Testing Requirements

All tests subject to Taktic Marketing validation

Statistical significance and minimum traffic thresholds apply

Test duration and parameters determined by Taktic Marketing

Client must provide platform access and implementation capability

9.3 Implementation

Recommendations provided based on test results. Implementation is client responsibility unless otherwise agreed. Additional development work quoted separately

10. Pay-Per-Click Advertising

Services include:

Campaign setup and management (Google Ads and Meta)
Keyword research and ad copy creation
Ongoing optimisation and performance tracking
Bi-monthly performance reporting

11. Social Media Management

Services include:

Content creation and scheduling
Community management and engagement
Social media strategy development
Performance analytics and reporting

12. Website Development

12.1 Service Description

Website development services include:

Custom website design and build

Responsive design for all devices

Content management system integration

Basic on-page setupUp to 3 rounds of revisions included

12.2 Project Scope and Proposals

All website development projects require a formal proposal.

Project scope, timeline, and deliverables are defined in the proposal

Proposal must be approved in writing before work commences

Any work outside the agreed scope constitutes additional development

12.3 Revision Process

Included Revisions: Up to 3 rounds of revisions per project

Revision Scope: Changes must be within the original project scope

Additional Revisions: Charged at Agency Hourly Rate (AUD $75.00/hour)

Major Changes: Scope changes require new proposal and approval

12.4 Additional Development

Extra development work beyond the agreed scope includes:

Additional pages or functionality not specified in proposal

Revisions beyond the 3-round limitIntegration with third-party services not originally planned

Custom features or modifications requested after approval

Content updates and ongoing maintenance

Billing: All additional development charged at current Agency Hourly Rate.

12.5 Search Engine Visibility Disclaimer

Important Notice: Taktic Marketing does not guarantee that developed websites will be indexed by Google or any other search engine. Search engine indexing and ranking are separate services provided through our SEO offerings. Website visibility in search results depends on multiple factors including SEO implementation, content quality, and search engine algorithms. Clients requiring search engine visibility should engage our SEO services in addition to website development.

13. Genesis WordPress Management Subscription

13.1 Service Inclusions

Security monitoring and updates

Monthly WordPress core, theme, and plugin updates

Website speed optimisation

Premium plugin license access

24 hours annual support time

13.2 Support Hours Structure

Annual Allocation: 24 hours

Monthly Pro-rata: 2 hours

Billing: 1-hour increments

Expiry: End of subscription year (non-transferable)

Excess Rate: AUD $55.00 per hour (Genesis clients)

13.3 Cancellation and Hour Calculation

Upon Early Termination:

Entitled Hours = Months of Service × 2 hours

Excess Hours = Used Hours - Entitled Hours

Additional Charges = Excess Hours × Genesis Hourly Rate

13.4 Service Limitations

Excludes:

Custom development beyond essential maintenance

Content creation or updates

SEO services

Emergency after-hours support

Server or hosting management

13.5 Premium Plugin Access

Licenses remain property of Taktic MarketingAccess terminates upon subscription cancellation

14. CRM Software Subscription

Includes:

Access to CRM platform

Regular updates and feature enhancements

Customer support via platform widget

Monthly or annual billing options

15. File Storage and Retrieval

Taktic Marketing endeavours to store electronic files used in service production but does not guarantee file retrieval capability.

16. Disbursements

Disbursement charges are excluded from standard fees and will be charged as Additional Costs when incurred.

17. Intellectual Property

17.1 Ownership

All intellectual property rights in services vest in Taktic Marketing unless otherwise agreed.

17.2 License Grant

Clients receive a non-transferable, non-exclusive license to use service materials for their intended business purposes.

18. Warranties and Liability

18.1 Warranty Disclaimer

Taktic Marketing disclaims all warranties to the fullest extent permitted by law, except as required under Australian Consumer Law.

18.2 Limitation of Liability

Taktic Marketing's total liability is limited to the total fees paid for services in the preceding 12 months.

18.3 No Performance Guarantees

We do not guarantee:

Specific marketing campaign results.

Revenue increases.

Conversion rate improvements.

Search engine rankings (except as specified in SEO warranty)

19. Indemnification

Clients agree to indemnify Taktic Marketing against any claims arising from:

Breach of these terms

Use of our services

Client-provided content or materials

20. Confidentiality

Both parties agree to maintain confidentiality of proprietary information obtained during the engagement. This obligation survives termination of the agreement.

21. Agreement Duration and Termination

21.1 Term

This agreement commences upon service engagement and continues until services are completed or terminated.

21.2 Termination

Either party may terminate with 30 days written notice, subject to:

Completion of minimum contract periods (where applicable)

Payment of all outstanding fees

Settlement of any excess usage charges

22. Dispute Resolution

Both parties commit to resolving disputes through:

Direct communication and negotiation

Good faith collaborative dialogue

Amicable settlement before considering legal action

The goal is to maintain positive working relationships and find mutually beneficial solutions.

23. General Provisions

23.1 Relationship

This agreement does not create employment, partnership, or agency relationships.

23.2 Subcontracting

Taktic Marketing may engage subcontractors to fulfil service obligations.

23.3 Entire Agreement

These terms constitute the entire agreement and supersede all prior arrangements.

23.4 Governing Law

This agreement is governed by the laws of Western Australia, Australia.

23.5 Severability

If any provision is deemed invalid, the remainder of the agreement remains in full force.

Last Updated:

26 May 2025

Contact Information:

[email protected]

Taktic Marketing
ABN: 54 872 644 177