Terms and Conditions
Last updated: 1 September 2026
These Terms and Conditions apply to services supplied by Taktic Marketing Pty Ltd (ABN 54 872 644 177) trading as Taktic Marketing (Taktic, we, us or our).
1. Agreement and service documents
1.1 These Terms apply to all services supplied by Taktic.
1.2 A written proposal, quote, service order, scope of work, subscription plan or email approval accepted by the client forms part of the agreement (Service Order).
1.3 The Service Order sets out the services, deliverables, fees, term and any specific inclusions or exclusions. If there is an inconsistency, the Service Order prevails to the extent of that inconsistency.
1.4 By approving a Service Order, paying an invoice or instructing us to begin work, the client accepts these Terms.
2. Services and scope
2.1 Taktic may provide digital marketing, SEO, paid advertising, website development, conversion optimisation, social media, CRM, hosting and WordPress management services.
2.2 We will provide only the services expressly listed in the applicable Service Order.
2.3 Work not expressly included in the Service Order is out of scope and may be quoted as additional work.
2.4 Unless stated otherwise in writing, our services do not include legal, accounting, tax, cybersecurity, data protection, accessibility or regulatory compliance advice.
3. Client responsibilities
3.1 The client must provide accurate information, timely approvals, appropriate access, licences and materials needed for us to perform the services.
3.2 The client confirms it has the right to provide all content, images, trademarks, data, credentials and other materials supplied to Taktic.
3.3 The client remains responsible for its business decisions, legal obligations, website content, product claims, privacy obligations and third-party account compliance.
3.4 Delays in client access, approvals or content may affect timeframes, performance and delivery dates.
4. Approvals and variations
4.1 We will seek written approval before beginning work outside the agreed scope.
4.2 A Variation includes additional pages, functionality, content, integrations, revisions beyond the agreed allowance, urgent work, or changes requested after approval.
4.3 Variations may be charged at our current hourly rate or under a separate quote.
4.4 We may treat a deliverable as approved only where we have clearly requested approval in writing, given the client at least five business days to respond, and sent a reasonable reminder.
5. Urgent and incident work
5.1 We will seek approval before undertaking chargeable urgent work where reasonably possible.
5.2 If we reasonably believe immediate containment is required to prevent material harm to a website, account, data or service, we may take proportionate protective steps and notify the client as soon as practicable.
5.3 Any investigation, remediation, recovery, website repair, security hardening, content cleanup, database work, malware removal, redirect implementation or post-incident work is out of scope unless expressly included in the Service Order.
5.4 Chargeable emergency or incident work requires approval, except for immediate containment steps authorised under clause 5.2.
6. Fees and payment
6.1 Fees are set out in the applicable Service Order or current written quote.
6.2 Unless otherwise agreed, Taktic’s standard hourly rate is AUD $150 plus GST, with a minimum charge of one hour and subsequent billing in 30-minute increments. Genesis clients receive a 50% discount where the engagement exceeds two hours.
6.3 Genesis support hours, where included, are charged and managed under the applicable Genesis Service Order.
6.4 Invoices are due within 14 days of issue unless otherwise stated in writing.
6.5 The client must pay all applicable GST, third-party costs, advertising spend, software subscriptions, licences, domain renewals and approved disbursements.
6.6 We may suspend services for overdue invoices after giving reasonable written notice.
7. Third-party services and accounts
7.1 Third-party platforms, including Google, Meta, WordPress, hosting providers, CRM providers, email providers, plugin developers and software vendors, operate under their own terms and policies.
7.2 Unless otherwise agreed, the client is responsible for third-party fees and maintaining active licences and accounts.
7.3 Where practical, client-owned accounts should remain in the client’s name. The client must maintain secure account recovery details and payment methods.
7.4 We are not responsible for third-party outages, policy changes, account suspensions, platform decisions, discontinued software or changes made by third parties.
8. Hosting services
8.1 Hosting services are supplied only if expressly included in the Service Order.
8.2 Hosting inclusions, storage allowances, backup arrangements, support hours, renewal dates and any service-level commitments are limited to what is stated in the Service Order.
8.3 Unless expressly included in writing, hosting does not include:
- a. WordPress core, theme or plugin updates
- b. security monitoring, malware detection, incident response or remediation
- c. plugin, theme, website, database or server troubleshooting
- d. SEO, indexing, redirects, content editing or performance optimisation
- e. backup restoration, disaster recovery or data recovery
- f. DNS, email, domain, SSL certificate or third-party integration support
- g. website development, design changes or content updates.
8.4 We may take reasonable steps to maintain the hosting environment, but no hosting service is completely secure, uninterrupted or free from data loss, cyber incidents or third-party failures.
8.5 The client remains responsible for maintaining an independent backup unless the Service Order expressly states otherwise.
9. Genesis WordPress Management
9.1 Genesis services are supplied only under an active Genesis Service Order.
9.2 Unless otherwise stated in the Service Order, Genesis may include scheduled WordPress core, plugin and theme updates, security monitoring, premium plugin licences made available by Taktic, speed optimisation and a defined annual support-hour allocation.
9.3 Genesis does not include hosting or server management, SEO, new website development, major functionality changes, content creation, after-hours emergency support, third-party licence costs or work outside the allocated support hours unless separately agreed.
9.4 Security monitoring and updates reduce risk but do not guarantee that a website will be free from vulnerabilities, malware, unauthorised access, downtime or data loss.
9.5 Premium plugin licences supplied by Taktic remain Taktic property unless otherwise agreed. Access may end when the Genesis subscription ends.
10. SEO, marketing and performance
10.1 Search, advertising and marketing results depend on factors outside our control, including competition, search engine algorithms, website condition, client approvals, budgets, third-party platforms and market conditions.
10.2 Unless expressly stated in a Service Order, we do not guarantee rankings, traffic, leads, sales, revenue, conversions, ad-platform approval or indexing by Google or any other search engine.
10.3 SEO, paid advertising, CRO and social media work are limited to the inclusions stated in the Service Order.
10.4 Website maintenance, security updates, development, advanced tracking, major technical repairs and content production are excluded from SEO services unless expressly included.
10.5 Advertising spend is separate from Taktic management fees unless expressly stated otherwise.
11. Website development
11.1 Website development scope, deliverables, timeline, revisions and fees are set out in the Service Order.
11.2 Unless otherwise agreed, the client is responsible for supplying approved copy, images, branding, legal notices, privacy content and product information.
11.3 Additional revisions, new pages, new integrations, functionality changes, content updates and work outside the agreed scope are variations.
11.4 We do not guarantee that a developed website will be indexed or rank in search engines. Search visibility is a separate service unless included in the Service Order.
12. Artificial intelligence-assisted work
12.1 We may use artificial intelligence-enabled tools to assist with research, analysis, drafting, ideation, reporting, administration and other service-delivery tasks.
12.2 AI systems are assistance tools. We apply human judgement and review appropriate to the task, but the client remains responsible for approving final deliverables and business decisions.
12.3 We will take reasonable steps appropriate to the service to protect client confidential information and will handle personal information in accordance with our Privacy Policy and applicable law.
13. Intellectual property
13.1 The client retains ownership of its pre-existing materials, including its trademarks, brand assets, content and data.
13.2 Taktic retains ownership of its pre-existing intellectual property, methods, templates, systems, tools, know-how and materials developed independently of the client engagement.
13.3 Once all applicable fees are paid, the client receives a non-exclusive licence to use final deliverables created specifically for the client for its business purposes.
13.4 Third-party software, fonts, stock assets, plugins, templates and licences remain subject to their applicable licence terms.
13.5 We may display completed work in our portfolio unless the client requests confidentiality in writing before publication.
14. Confidentiality and privacy
14.1 Each party must keep the other party’s confidential information confidential and use it only to perform or receive the services.
14.2 This obligation does not apply to information that is public, independently developed, lawfully received from a third party, or required to be disclosed by law.
14.3 Our handling of personal information is governed by our Privacy Policy.
15. Consumer law and liability
15.1 Nothing in these Terms excludes, restricts or modifies any right or remedy that cannot lawfully be excluded, restricted or modified under the Australian Consumer Law or other applicable law.
15.2 Subject to clause 15.1, and to the maximum extent permitted by law, Taktic’s total liability arising from a Service Order is limited to the fees paid by the client for the affected services in the 12 months before the event giving rise to the claim.
15.3 Subject to clause 15.1, we are not liable for indirect or consequential loss, loss of profits, loss of revenue, loss of data, loss of goodwill, third-party failures or outcomes outside our reasonable control.
15.4 If a service does not meet an applicable consumer guarantee, the client may have rights to a remedy under Australian Consumer Law.
16. Term, cancellation and termination
16.1 The agreement begins when the client accepts a Service Order and continues for the stated term or until terminated.
16.2 Either party may terminate an ongoing service with 30 days’ written notice, subject to any minimum term in the Service Order.
16.3 The client must pay all fees for work completed, approved third-party costs, committed advertising spend and any charges due under the Service Order up to the termination date.
16.4 Prepaid fees are not refundable for a change of mind, except where required by law or otherwise agreed in writing.
16.5 On termination, access to Taktic-owned software, licences, systems and subscriptions may end.
17. General
17.1 Taktic may use employees, contractors and subcontractors to deliver services.
17.2 These Terms and the applicable Service Order form the entire agreement between the parties.
17.3 If any part of these Terms is invalid or unenforceable, the remaining parts remain effective.
17.4 These Terms are governed by the laws of Western Australia, Australia.
17.5 Notices must be sent in writing to the contact details stated in the Service Order or to hello@taktic.com.au.