Ecommerce
How we helped an Ecommerce business achieve 559% ROAS and its biggest sales month ever
Project Overview
Elevating a Market Leader
This Ecommerce brand sells clothing and socks to comfort-focused, eco-conscious shoppers. The business wanted to increase online sales and improve the profitability of its digital marketing.
Breaking Through Barriers
The Ecommerce business needed to increase revenue while keeping ad spend efficient. The key challenges were: Attracting high-intent shoppers, improving online sales, recovering abandoned carts, reducing wasted ad spend, retargeting shoppers who did not buy the first time, and improving ROAS.
Strategic Thinking Meets Tactical Execution
Taktic developed a Google Ads strategy supported by abandoned cart emails and retargeting. We created a paid media strategy (Create), aligned messaging with brand values (Align), launched campaigns and abandoned cart sequences (Implement), and refined the campaign using performance data (Optimise).
Precision Marketing In Action
Developed a Google Ads strategy, identified high-intent keywords, created search and shopping ads, wrote conversion-focused ad copy, improved landing page relevance, built abandoned cart email campaign, launched retargeting ads, used abandoned cart data for remarketing, applied click fraud mitigation, monitored and improved ROAS, and reduced wasted clicks.
Measuring Real Business Impact
The campaign helped the Ecommerce business achieve: 50% revenue growth, 559% ROAS in March 2025, 23.33% abandoned cart email conversion rate, its biggest sales month ever, and hundreds saved in ad spend through click fraud mitigation.
The Numbers That Matter
This campaign worked because it didn't rely on Google Ads alone. The strategy connected paid search, shopping ads, retargeting and abandoned cart recovery into one conversion system. This meant Taktic was not only bringing users to the website, but also improving the chances of turning them into customers after the first visit.
"Very positive results for the month! Easily the busiest month on record for our store. Hopefully we can keep growing from here."
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