Accommodation
How we helped a 5-star accommodation move from Page 10 to #1 on Google in 6 months
Project Overview
Elevating a Market Leader
This business is a 5-star accommodation looking to increase online visibility and attract more direct bookings from high-value travellers. The business needed to compete in a highly competitive accommodation market where visibility on Google plays a major role in enquiries and bookings.
Breaking Through Barriers
The 5-star accommodation had a beautiful offering, but its online visibility wasn't reflecting the quality of the property. The business needed to: Improve Google rankings, increase organic traffic, attract high-intent users searching for luxury accommodation, generate more direct bookings, and reduce reliance on less profitable booking channels.
Strategic Thinking Meets Tactical Execution
Taktic created a tailored SEO strategy focused on improving visibility for high-value search terms and strengthening the full path from Google search to booking enquiry. The approach followed four key stages: Create (keyword research and content planning), Align (aligning the campaign with commercial goals), Implement (optimising the website and building authority), and Optimise (tracking and refining based on data).
Precision Marketing In Action
We conducted in-depth keyword research and identified high-value luxury accommodation search terms. We improved on-page SEO, created optimised content, built high-quality backlinks, and improved Google Business Profile visibility. We continuously monitored keyword rankings and organic traffic, refining the campaign based on performance data.
Measuring Real Business Impact
Within 6 months, the 5-star accommodation moved from Page 10 to #1 on Google for key search terms. The campaign also delivered 58.2% revenue growth, 1923% ROI, a 221.7% increase in active users, and a 185.8% increase in new users. This helped the 5-star accommodation attract more qualified traffic and generate increased bookings from users actively searching for luxury accommodation.
The Numbers That Matter
This campaign worked because the strategy focused on commercial search intent, not just traffic. Instead of chasing broad visibility, the campaign targeted the kinds of searches most likely to turn into bookings. Combined with stronger content, technical optimisation and local visibility, the 5-star accommodation was able to build sustainable search growth.
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