Health
How we helped a Paediatric Physio quadruple business size through local SEO
Project Overview
Elevating a Market Leader
This Paediatric Physio provides mobile services for children and families. The business needed to build trust with local parents, increase visibility in search results and generate consistent enquiries from families looking for children's physiotherapy support.
Breaking Through Barriers
The Paediatric Physio wanted to grow from a smaller operation into a more sustainable full-time business. The initial goal was clear: Help the owner transition to full-time work within 6 months. To get there, the business needed to: Rank above local competitors, attract parents searching for kids' physiotherapy services, build trust before enquiry, generate consistent website leads, and support future expansion into new locations.
Strategic Thinking Meets Tactical Execution
Taktic developed a long-term local SEO strategy designed to increase visibility, attract qualified local leads and support the Paediatric Physio as the business expanded. We created a local SEO strategy (Create), aligned it with business goals (Align), optimised the website and built local backlinks (Implement), and refined the strategy over 15 months (Optimise).
Precision Marketing In Action
We developed a long-term SEO strategy, conducted local keyword research, created content for parents seeking kids' physiotherapy services, optimised the website for local search visibility, built local backlinks, improved Google Business Profile performance, improved local search rankings, monitored traffic, events and engagement, and adjusted the strategy as the business expanded into new locations.
Measuring Real Business Impact
The campaign helped the Paediatric Physio achieve both digital growth and real business expansion. Key outcomes included: 375.7% growth in users, 2013% ROI over 15 months, 241.8% increase in event count, the owner achieved his goal of going full-time within 6 months, the business quadrupled in size, the Paediatric Physio hired a full-time PhD physiotherapist for a new clinic, expanded to multiple regions, added an occupational therapist to the team, and started hiring a full-time speech pathologist.
The Numbers That Matter
This campaign worked because it was built around local search intent and the client's business goals. Parents searching for kids' physiotherapy services are usually looking for a trusted provider nearby. By improving the Paediatric Physio's visibility, content and local search presence, the campaign helped attract the right type of enquiries. As the business grew, the SEO strategy evolved with it, supporting new locations, new hires and broader service demand.
"Just in the past two weeks, we have had 4–5 new client enquiries through the website, which again is massive for us because each client generally is a lot of new and often consistent work."
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