Plumbing
How we helped a Plumber generate 32 paying clients in 24 days
Project Overview
Elevating a Market Leader
This Plumber is a local business serving customers in the Busselton and Dunsborough areas. The business needed a fast way to generate qualified local enquiries and paying clients through Google Ads, but lacked a website and local search presence.
Breaking Through Barriers
The Plumber needed leads quickly, but there was one obvious roadblock: They didn't have a website. The challenge was to: Develop and launch a website, build local SEO foundations, launch Google Ads quickly, generate calls and enquiries, keep cost per lead low, and focus spend on profitable local service areas.
Strategic Thinking Meets Tactical Execution
Taktic started with a comprehensive approach. We first developed and launched a new website to serve as the conversion hub. Simultaneously, we focused on local SEO by optimising their Google Business Profile and running a citation campaign. Once the foundation was set, we launched a targeted Google Ads campaign focused on high-performing areas.
Precision Marketing In Action
Developed and launched a new website, optimised the Google Business Profile, and ran a local citation campaign that achieved top-three map rankings. Analysed click volume and local spend, identified key locations, built a targeted landing page, improved messaging and layout, optimised calls to action, and shifted budget into higher-performing search ads.
Measuring Real Business Impact
The campaign delivered: 32 paying clients in 24 days, a 53% landing page conversion rate, a 68.9% conversion rate on calls, approximately $20 per lead, and average job values between $200 and $600. The local SEO efforts also successfully placed the business in the top three of the local map pack.
The Numbers That Matter
This campaign worked because it built a strong foundation before scaling. By launching a proper website and securing top-three local map rankings through GBP optimisation and citations, the business established immediate trust. The targeted Google Ads campaign then capitalised on this foundation, driving rapid, high-converting leads.
More Success Stories
See how we've helped other businesses dominate their markets with data-driven strategies.
Need more local enquiries from Google Ads?
Let's find out where your campaign is leaking budget and how to turn more clicks into customers.