Can I Do SEO Myself? | Busselton SEO Tips for Local Businesses
If you’ve been trying to boost your website’s visibility, chances are you’ve already Googled SEO Busselton or Busselton SEO services to see what’s out there. It’s a common question we hear from business owners - is SEO something I can do myself, or should I get expert help?
What SEO Really Involves
Search Engine Optimisation (SEO) is all about improving your website so it shows up higher on Google when customers search for your products or services. It sounds simple, but SEO is made up of several moving parts:
Technical SEO: Ensuring your website loads quickly, is mobile-friendly, and free from errors.
On-page SEO: Using the right keywords in your headings, content, and meta tags.
Off-page SEO: Building links and mentions from other websites that improve your credibility.
Local SEO: Optimising for Busselton and surrounding areas so customers nearby can easily find you.
For small businesses, especially in regional WA, local SEO is key. Whether you run a café, manage a resort, or operate a construction business, your customers are looking for local results. You want to be the first name they see.
Can You Really Do SEO Yourself?
Yes - but expect to invest a fair amount of time. Learning SEO properly involves:
Researching keywords
Writing quality content
Monitoring performance
Staying up to date with Google’s algorithm changes
If you enjoy strategy, writing, and data analysis, DIY SEO can be rewarding. You can use tools like Google Search Console, Google Analytics, and free keyword research platforms to start building momentum.
However, it’s important to understand that SEO success doesn’t happen overnight. It’s not about doing everything - it’s about doing the right things consistently.
Why Keyword Research Matters Most
A big part of SEO success comes from smart keyword research. This means finding search phrases people actually use to find businesses like yours.
There are two main things to look for:
Search Volume: You want a keyword that enough people are searching for each month.
Competition Level: It also needs to be realistic to rank for.
For instance, at Taktic Marketing, a focused keyword in our industry might be “SEO for builders Busselton” or “local SEO services Busselton WA” both highly relevant, achievable, and designed to attract the right local audience.
This is where having a plan makes a big difference. Focus on finding keywords that match what your customers are actually searching for. Then build your website content around those words. This helps you compete in the right space and not against big global brands, but within your local market where your customers are.
The Technical Side of SEO
While some parts of SEO are straightforward, others are more technical. This includes:
Fixing broken links and redirects
Improving site speed and security
Making sure your site structure is easy for Google to crawl
Adding schema markup so search engines understand your content
These fixes can dramatically improve your rankings but they can also be tricky to identify.
At Taktic Marketing, we offer a detailed SEO audit Busselton and surrounding businesses can rely on. Our audit uncovers technical issues holding your site back and includes a list of practical fixes. We also provide access to a tool within our CRM that highlights key SEO areas to improve, giving you a roadmap to better rankings.
This service is part of our SEO DIY option, designed for businesses asking “Can I do SEO myself?” - giving you the tools, guidance, and support to confidently manage your own SEO and start seeing real results.
Helpful SEO Prompts You Can Use
If you’d like to start optimising your website or writing SEO-friendly content, these AI SEO prompts can help you get started:
Template 1: Local Search Term Optimisation
“I am trying to rank for a specific local search term, such as [City] [Industry]. Can you help me optimise my website and develop content that will resonate with local customers?”
Template 2: Keyword Suggestions for Blog Posts
“I want to compile a list of relevant and high-performing keywords for my blog post.
Context:
Topic: [Topic]
Content Goal: [Educate/Entertain/Inspire/Promote]
Audience:
Gender: [Male/Female/Any]
Age Range: [Age Range]
Characteristics/Aspirations: [Details]
Interests: [Interest 1], [Interest 2], [Interest 3]
Keywords:
Short-tail keyword
Long-tail keyword
Latent Semantic Indexing (LSI) keywords”
These are just a couple of examples from our full collection of SEO prompts designed to make DIY SEO easier and more effective.
👉 Download our Full Marketing Prompt Package to access all our SEO templates and keyword research prompts.
When to Consider Professional SEO Support
Even if you start on your own, there often comes a point where you need expert help. Partnering with a local Busselton SEO agency can accelerate your results by handling the technical details and building a long-term strategy.
At Taktic Marketing, our team helps Busselton businesses increase website visibility and traffic through:
Local keyword optimisation
Content creation and blog strategy
Website audits and fixes
Monthly performance reports
Competitor analysis
Whether you’re a local builder or tradie, resort owner, or health professional, our Busselton SEO services are tailored to your goals and budget.
Final Thoughts
So, can you do SEO yourself? Absolutely. But expect to spend time learning, testing, and refining your strategy. For many business owners, that time is better spent doing what they do best - running their business - while a local SEO expert handles the rest.
If you’d like to see how your website currently performs, Taktic Marketing can run a free SEO audit Busselton report to show you what’s working and what’s holding you back.
📞 Get in touch today to request your free SEO audit or to chat about how we can help your Busselton business grow online.
FAQs: Can I Do SEO Myself?
1. Can I do SEO myself?
Yes, you can handle basic SEO yourself - like updating your Google Business Profile, writing blogs, and using free tools such as Google Analytics. But it can take time to learn and get consistent results.
2. How long does SEO take?
Most businesses see results within 3-6 months. Local SEO in Busselton can sometimes work faster if you’re targeting specific local search terms.
3. What is local SEO?
Local SEO helps your business appear in searches that include your area - for example, “SEO Busselton” or “cafés near Queen Street Busselton.” It’s ideal for small, location-based businesses.
4. What is an SEO audit?
An SEO audit checks how well your website is performing. It looks at things like speed, mobile-friendliness, keywords, and technical issues that might be affecting your Google ranking.
5. How do I choose the right keywords?
Pick words or phrases your customers actually search for. Choose keywords with good search volume but not too much competition. For example in the marketing industry you might use “SEO agency Busselton WA” or “local SEO services Busselton WA.”
6. Is DIY SEO worth it for small businesses?
Yes, it’s a good way to start. Our SEO DIY option gives you a detailed audit, practical fixes, and tools to help you manage your own SEO confidently.
